Nils Leonard reflects on what building Uncommon creative studio taught him
Nils Leonard, Founder of Uncommon, wants creatives to think bigger than the brief. In his Precipice talk at D&AD Festival 2025, he reflected on what building Uncommon taught him: the best ideas don’t come from chasing someone else’s dreams. They come from backing your own. It’s about belief, a bit of delusion, and the courage to start with what you wish existed.Talk summary: Starting a creative company at the worst point in human history to start a creative company. A talent exodus, the onslaught of AI, a decline in creative standards, the skip ad button, fearful clients and a unanimous lack of respect for the word creativity in boardrooms across the world. Happy days. 20 minutes. 10 ideas for the type of creative company the world might actually want to exist right now.#dandad25
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
